Imagine
A world liberated from the relentless grip of hype cycles. Where diverse experts and storytellers with lived experience are central to the conversation. Where new technology isn’t launched carelessly into the world and risks aren’t airbrushed away. Where it’s people — not industry — by default.
Can you picture it? Us too.
How it all connects
We believe that technology is inherently political — and shapeable. And that it’s past time to shift the narrative. We seek to unravel the threads of the simplistic, immature media narratives that remain industry-aligned and bereft of nuance. So we can make room for critical debate, personal storytelling, and deeper understanding. The landscape is ever evolving. We remain committed to experimentation and strategic adaptation.
At our core, we connect and support a diverse community of experts, storytellers, media, and organizers working in and around tech politics. People who aren’t buying the story we’ve been sold. People who are interested in reshaping the future into one that works better for everyone.
We see our role as facilitator. Here to uplift new protagonists. Spark collaboration. Drive greater awareness. And empower everyone — from the newly curious to the doggedly focused — to turn knowledge into meaningful action for change.
How we work
Lean into complexity
Cut through the hype. Understand what’s really going on behind prevailing industry-aligned narratives around new tech and AI. We pull together experts, visionaries, and critical research across fields and focus areas to connect the dots and reinvigorate the masses.
Act with intention
A community of new protagonists working to reshape the future of tech politics and power. Join fellow visionaries who are pushing boundaries and finding a new path forward. Together, you’ll strengthen your messaging, build your brand, and advocate for real change.
Embrace pluralism
We don’t look for clients, we look for coconspirators. Our consultancy helps organizations working at the intersection of tech and society find creative solutions to complex problems. From facilitating events to launching new initiatives to producing media and beyond, we’re right there with you at every turn.
Our team
We are a group of passionate, committed, and curious people spread across continents. Our backgrounds vary across media, community building, and research. This combination of depth and breadth supports everything we do. Above all else, we are dedicated to delivering excellence — with humility, agility, and respect.
Alix Dunn, is a trusted expert, advisor, and facilitator who has shaped the field of public interest technology and worked on issues of society and technology for 15 years. She’s the founder and CEO of The Maybe,a critical consultancy, collective, and media studio challenging the power and politics of tech. She also hosts the Computer Says Maybe podcast. Alix is a senior advisor for AI Now and the AI Collaborative, and on the advisory boards of Foxglove and RealML. She is a former trustee of the Ada Lovelace Institute for AI & Society and program committee member of the board of directors of Mozilla Foundation. Before founding setting up The Maybe, Alix co-founded The Engine Room, a global non-profit supporting activist organisations to incorporate technology into their work. Interested in learning more? Visit www.alixdunn.com/about
As Managing Director at The Maybe, Zoe leads our communications and brand strategies, manages Consultancy projects, and works across the organization on strategy and team development. With a background in advocacy, creative strategy, and community engagement, she has spent her career partnering with funders, nonprofit leaders, and movement-builders to tell the stories that drive meaningful change.
As Social Media Strategist at The Maybe, Akshay leads on content strategy and audience engagement, shaping how our ideas travel across LinkedIn and other platforms. Their work is grounded in years of experience in strategic communications and DEIB strategy, shaped by lived experience as a queer, neurodivergent practitioner working at the intersections of power, storytelling, and inclusion.
As Research Strategist, Prathm works across our teams to help shape our research direction, opportunities for external engagement, media efforts, and broader strategic goals. Prathm is also a PhD Candidate at the Oxford Internet Institute, focused on the intersections of AI & Democracy, and regularly advises governments, political campaigns, companies, and others about AI, policy, and digital technologies.
As Community Manager, Soizic facilitates the New Protagonist Network community to build collective power and strengthen advocacy efforts. Outside of The Maybe, Soizic investigates the real-life impacts of AI and works with affected communities to hold governments and Big Tech accountable.
As a Research Manager, Hanna leads research projects from design to dissemination. She draws upon her background in sociotechnical systems to translate complex information about technology politics into clear, applied insights. Before joining The Maybe, she worked across the field– from tech startups to academia– studying digital harm and the viability of decentralized alternatives. She is pursuing a PhD in human-centered design and engineering.
As Director of PR, Marin partners with global technology leaders and subject matter experts to translate complex ideas into influence that shapes smarter tech policy. With over a decade of experience advising executive teams at Fortune 500 companies, Marin has led strategic communications across international markets at top global agencies including Omnicom.
The Maybe's weekly podcast, Computer Says Maybe. She interfaces with guests, structures the programme of episodes, and decides what content makes the cut. Alongside producing Computer Says Maybe, Georgia also freelances as a writer and researcher in technology politics.
As Chief Operating Officer, Jake manages our day-to-day finances and reporting, oversees our Consultancy offer, projects and pipeline, and works across the organization on strategy and team development. Before joining The Maybe as its first member of staff, Jake worked in operational leadership within social enterprises in London and as a consultant, until meeting Alix as a client.
Sarah works across the post production for the Computer Says Maybe podcast. She is a multi award winning podcast producer and sound designer with over 10 years of experience in audio. Her previous work includes Intersections for the Human Atlas platform, Legal Frontiers for The University of Bristol and The Flipside with Paris Lees for BBC Radio 4. She has spoken about podcasting for clients including the National Council for the Training of Journalists, Spotify and the London Podcast Festival.
"Before connecting with The Maybe, my partners and I were just starting to transition from the corporate world to activism, with little understanding of how to effectively build a campaign. Their support with messaging, website review, outreach, and budget was invaluable. The podcast I recorded with Alix provided a shareable overview, and the site has become a key campaign resource."
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