Media. Collective. Consultancy.

Challenging the power and politics of tech

Check out our latest work
Latest Podcast
Net 0++: Data Center Sprawl | NEW Research from The Maybe
Latest Research
A Case Study Analysis of Data Center Development
Live Shows
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Who we are

We’re flipping the script on technology politics

Technology was always bound to be disruptive—the farce is that its power must stay in the hands of a few. The Maybe works to dismantle dominant narratives and elevate new voices to expand what’s seen as possible. We build strategies, initiatives, and audiences to make that real—from deep research and storytelling to connection and roadmap development, we help thinkers, leaders, and organizers like you shape what happens next.

Media

Cut through the hype. Understand what’s really going on behind prevailing industry-aligned narratives around new tech and AI. We pull together experts, visionaries, and critical research across fields and focus areas to connect the dots and reinvigorate the masses.

Collective

A community of new protagonists working to reshape the future of tech politics and power. Join fellow visionaries who are pushing boundaries and finding a new path forward. Together, you’ll strengthen your messaging, build your brand, and advocate for real change.

Consultancy

We don’t look for clients, we look for co-conspirators. Our consultancy helps organizations working at the intersection of tech and society find creative solutions to complex problems. From facilitating events to launching new initiatives to producing media and beyond, we’re right there with you at every turn.

Who we are

Find meaning. Mobilize the masses.

The Maybe is an experimental media studio exploring ways to dismantle today’s dominant storylines and position new protagonists to capture public imagination about what’s possible. Sure, technology was always bound to be disruptive. The farce is that its power must be wielded by the few.

Proud to partner with organizations like
Connecting threads to power new conversations: Image shows an illustrated network of a podcaster talking into a microphone connecting to images of hands shaking, a mouth talking, a spotlight, and a network of connections.
Who you are

Help us help you

Connecting threads to power new conversations

"I’m curious about how tech shapes society, and I want to learn more."
"I work on issues of tech and power, and I’m looking for community and collaborators."
"I’m a journalist covering technology topics, and I want to connect with experts."
"My organization works on issues of tech and society, and we need help with something."
"I want to amplify my voice and sharpen my message."

"Alix and her team are a well-oiled machine. There was extra zing watching them corral a live podcast at the AI Action Summit with a fresh format that showcased their strengths: real convening power in the tech justice space, an astute political read and spot-on framing, and flawless execution. They’re also great partners—clear, direct, and easy to work with."

Amba Kak
Co-Executive Director, AI Now

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